Task: Using visual elements to increase the recognition and attendance of cafes. For the cafe, we developed a completely identity: from the logo, signboards at the entrance, promotional business cards and to the clothes of employees.
Orange color is chosen for a reason: it causes appetite and positive emotions. As you know, Pangea is an overcontinent that has combined all the land. In the corporate style, we wanted to preserve the values and show the grandiose plans of the company. As a result, it turned out bright, in an orange warm color, and also perfectly emphasizes the loft interior of the establishment.